Domain Registrations rising because of PPC
Domain name registrations had the highest quarterly average ever during the third quarter of 2004 according to verisign
Domain name registration reached an all time record of 66.3 million registered domains, with an average of 1.2 million new registrations every month. This indicates a 33% increase over the same quarter in 2003.
This same report shows that .com still represents 47% of all registered domains, and the domain name renewal rate stayed at a record high of over 72%.
This rapid growth is mainly fed by the ever increasing growth of the pay per click industry, which is estimated to grow to $5.9 billion by 2009 (it was 2.6 billion at the end of 2004). Contextual advertising is drawing a lot of attention from not only domain speculators, but also venture capital companies, and businesses looking to break into online sales.
These companies are starting to realize that targetted traffic results in better sales conversions. So the ppc advertising market is driving domain name registration growth as registrants register domain names that contain key terms to their industry, or buying up domains that were once websites of companies that once competed for the same products. This is an easy way to find these highly targetted visitors.
The leading ppc companies are paying out averages of about 29 cents per click (with some keywords paying out as high as $100 per click). A great resource to find some of the average ppc payouts for these companies is ParkingIncome.com, which provides information based on stats donated by users from domain sponsor, fabulous, sedo, afternic, trafficz, domainhop, and dnbidder.
No matter weather you are an internet novice, a seasoned webmaster, a domainer, or a company looking to find more quality website traffic, the ppc industry is on a major uprise, and will continue to play an important role in the internet growth. Now is the time for you to grab as many expired domains, and expiring domains as possible, to either feed your website and bypass having to advertise with these ppc search engines, or partner with the ppc search engines, and make a nice residual income from the highly targetted traffic.
