Archive for the 'Brick & mortar vs Virtual' Category

February Web Activity

Friday, May 13th, 2005

In February, the Internet proved to be an important resource for those reaching out to others on Valentine’s Day and reaching for their checkbooks in preparation for Tax Day. Millions of Americans also turned to the Web for activities related to the Super Bowl and other sporting events.
“Valentine’s Day and the Super Bowl are […]

Everybody loves Google, right?

Thursday, May 5th, 2005

A study of national advertisers and interviews with a handful of marketing agencies indicate that Google could have a customer service problem.
Google’s core issue appears to be one of customer interaction. Google developed the world’s most popular Internet search engine. But it makes most of its money selling what’s known as paid-search […]

Google CPM

Monday, April 25th, 2005

Google announced a beta feature for AdWords that will allow advertisers to target ads to thousands of specific content sites in the Google network. Google will test a cost-per-impression (CPM) bidding model for AdWords ads, and for the first time advertisers will select which websites their ads are displayed on.

Google has posted an article about […]

Search advertising costs surge

Saturday, April 9th, 2005

I recently commented on the decline in traffic during the daylight savings time change in this article about domain traffic. And now the figures are out.
Prices being paid for PPC search listings rebounded 9% in March to an average of $1.75 a click, according to the most recent Fathom Online Keyword Price Index, released April […]

The internet, television, or both?

Thursday, April 7th, 2005

Why are more and more businesses using their website addresses on television commercials?
The internet is growing by leaps and bounds, as more and more people buy computers, have access at work, and get faster connections. Reaching millions of potential customers with their commercials on television, businesses are starting to realize the internet can be used […]


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