AdSense for feeds
What is AdSense for feeds?
Google is currently beta testing AdSense for feeds, a program that allows you to monetize your feeds through contextually targeted advertising.
AdSense for feeds works the way the rest of the AdSense program works, delivering ads that are so relevant to the content that readers find them useful. And when people click on these ads, Google pays you. If you’re interested in participating in AdSense for feeds, we encourage you to fill out an application.
Here are some hints to help you get the most out of AdSense for feeds.
Feeds represent a way for publishers to distribute their content to users. By placing relevant, useful ads in feeds through the AdSense for feeds program, you will now be able to receive payment for your original content when it is distributed in a feed.
Make sure that you syndicate the full text of your articles. The more content that is available in a site’s feed, the better the user experience, and the more likely people are to subscribe your feed. If you can’t put the full text of your articles in your feed, then in addition to the headline of each article, include as informative a snippet as possible of the article’s text.
Don’t include more than one ad unit per article. Feeds represent an uncluttered, highly targeted medium, and these characteristics should be preserved to maintain and grow an audience. The AdSense for feeds ad format has been designed to be very streamlined to ensure that users are not overwhelmed with advertising.
Place the ad unit at the end of articles. The content of an article is what users are most interested in, and that should be placed first. Then they can read the ad with more context.
Include terms and conditions on the use of your feeds. Just as you have rights associated with the original content you create on your website, so do you have rights associated with your feed content. If you have concerns about those rights, specify the exact terms and conditions for the use of your feeds somewhere on your site.
Sidney Parfait
DropWatch.com
