Archive for April, 2005

Google CPM

Monday, April 25th, 2005

Google announced a beta feature for AdWords that will allow advertisers to target ads to thousands of specific content sites in the Google network. Google will test a cost-per-impression (CPM) bidding model for AdWords ads, and for the first time advertisers will select which websites their ads are displayed on.

Google has posted an article about […]

Search advertising costs surge

Saturday, April 9th, 2005

I recently commented on the decline in traffic during the daylight savings time change in this article about domain traffic. And now the figures are out.
Prices being paid for PPC search listings rebounded 9% in March to an average of $1.75 a click, according to the most recent Fathom Online Keyword Price Index, released April […]

The internet, television, or both?

Thursday, April 7th, 2005

Why are more and more businesses using their website addresses on television commercials?
The internet is growing by leaps and bounds, as more and more people buy computers, have access at work, and get faster connections. Reaching millions of potential customers with their commercials on television, businesses are starting to realize the internet can be used […]

Speeding up the web

Wednesday, April 6th, 2005

Many people were ecstatic when DLS and cable speeds reached 3MB per second. Many were thinking, it can’t get any better than this.
According to a USA Today article, many are in for a big surprise. According to Comcast CEO Brian Roberts “a download of a billion bits per second is completely doable.” […]

Domain traffic

Tuesday, April 5th, 2005

Website and domain traffic generally drops off at this time of year. It usually starts at daylight savings time because we have more sunlight and people tend to spend more time outdoors. The drop in traffic generally lasts until the end of august and beginning of september. You should generally see a 20% drop in […]


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